E-Commerce

  (JustTellStories, n.d.) Product:  What you sell. It could be a physical good, services, advisory, or otherwise. Price: What do you consider charging, and how does that influence how your customers feel about your brand? Place: Where do you promote your goods or services? What internet sites do your target clients visit to discover more about your industry? Promotion: How do your clients learn about you? What methods do you utilise, and how efficient are they? (Shubhangiii, n.d.) References: JustTellStories, n.d. The 4Ps Marketing Mix, and what it means for charities ~ Just Tell Stories. [online] Just Tell Stories. Available at: <https://justtellstories.com/the-4ps-marketing-mix-and-what-it-means-for-charities/> [Accessed 21 February 2022]. Shubhangiii, n.d. 4P’s of Marketing. [online] Track2Training. Available at: <https://track2training.com/2020/07/23/4ps-of-marketing/> [Accessed 21 February 2022].

 Alt tag: It is an HTML element that is applied to image tags to provide browsers with a text alternative (BigCommerce, n.d.). Title tag: It is an HTML code tag that enables users to give a title to a web page. This title can be noticed in both the search engine title bar and the search results pages (ATinternet, n.d.). References: BigCommerce, n.d.  What is an alt tag, and how does it impact SEO [2018]? | BigCommerce . [online] BigCommerce. Available at: <https://www.bigcommerce.co.uk/ecommerce-answers/what-is-an-alt-tag-and-how-does-it-impact-seo/> [Accessed 21 February 2022]. ATinternet, n.d. [online] Available at: <https://www.atinternet.com/en/glossary/title-tag/> [Accessed 21 February 2022].

 Software Development Life Cycle (SDLC) (BigWater, 2019) Definition:  SDLC is a process used within a software organisation to complete a software project. It is a detailed plan that describes how to create, maintain, substitute, and modify or enhance specific software. The life cycle defines a methodology for improving software quality and the development process as a whole (TutorialsPoint, 2020). Methodology:  Software development life cycle uses process methodology. It utilises a method of doing something based on a predefined series of rules, methodologies, testing actions, and processes that leads towards the resolving of a given problem. A typical Software Development Life Cycle consists of the following stages: Stage 1: Planning and Requirement Analysis Stage 2: Defining Requirements Stage 3: Designing the Product Architecture Stage 4: Building or Developing the Product Stage 5: Testing the Product Stage 6: Deployment in the Market and Maintenance References: BigWa...

 Contact & Support Contact & support pages are important in an e-com website, as it enhances the customer's experience with the website. Showing that you care about your customers and providing support for them is crucial to make them feel confident about your business. I tried to make it simple for customers to contact us when they want to. So, I made two pages to helping customers with any issues they face during shopping with us. Firstly, "Contact us" page is a simple page, I included variety contact options such as phone number, social media, and address. Secondly, "Support" page is for more important issues that the customer might face, when the user enters their message it will automatically be sent to our email to try and solve it asap. In addition, there is a useful tool that I added to website which is "Live Chat". I find it very useful and enhances customer's experience during shopping.

 About us  About us page is one on the crucial pages that an e-com website should have, as it illustrates the goals of the company, and indicates its ways in managing things and taking care of customers. In addition, About us pages usually contains the background and history of the company which helps in increasing the customer's confidence in this company.  In this post I will discuss 2 about us pages in two difficult websites and see what's common and what they included in theirs. https://ao.com/help-and-advice/my-ao/about-us https://www.appliancesdirect.co.uk/content/about Both of these 'About us' pages are common in including the company's history and how they are managing stuff and taking care of their employees, customers, and products to deliver the best service possible. I will try to include a brief background about my e-com store in my page and state our goal and what makes us different from others!

 Header: https://ao.com/ https://www.appliancesdirect.co.uk/ These website headers have similar concept, including eye-catching sentences and pictures in the header is quite popular as it is the most thing that will affect the costumer in taking the decision of continuing to shop in this particular website or not. So, these websites have "Top deals" and "Delicious deals" phrases to attract people's attention and show that shopping in their website is a bargain. I'll try to include similar phrases and pictures in my website. Footer: https://ao.com/ https://www.appliancesdirect.co.uk/ Website homepage footers are quite similar in both websites, they both include contact info and additional info for customers who are looking for specific things in it. However, I would include some social media links and contact info in my website's footer.

  I started the website creation journey with WIX. Firstly, I chose a template that I liked and then imported my logo design in it. Then, I created and edited the HOME page. Added few more pages as shown (Shop, FAQ, Support, etc.). In the next part of this journey I will start editing rest of the pages and start importing product on the site.

 

 

  Here is my initial digital wireframe for my website. It includes the basic pages and look that I want to include in the website.

 My Website Structure 

 Website idea: Model of the website will be Customer to Customer (C2C). My e-com idea will be electronics store selling home appliances and gadgets for cheap and good deals. Target audience: Targeting all households that need to buy stuff for their home or upgrade their appliances. Similar websites AppliancesDirect : AppliancesDirect  is one of the most popular online home appliances store in the UK, they are know for their offers and good price deals for customers.